Building Brands That Last: A Conversation on Sustainable Growth

This powerhouse panel brought together industry leaders Sherrell Dorsey, Willa Tellekson-Flash, Yve-Car Momperousse, and Mike Rossi for an in-depth conversation on what it truly takes to build brands that not only capture consumer attention but also stand the test of time in today’s fast-paced eCommerce ecosystem.

In a world where trends change overnight and consumer behaviors evolve rapidly, creating a brand with longevity requires more than just great products—it demands strategic innovation, strong community engagement, and a customer experience that fosters lasting loyalty. This panel explored key strategies for sustainable growth, covering everything from leveraging data-driven insights and optimizing digital marketing to the importance of social impact, ethical sourcing, and adaptability in an ever-changing market.

Attendees gained actionable takeaways on how to navigate challenges such as customer acquisition costs, shifting algorithm-driven discovery, and increasing competition from both emerging startups and industry giants. The discussion also delved into the role of storytelling in brand-building, the impact of authenticity in consumer trust, and how businesses can future-proof their operations to maintain relevance over the long haul.