Miami, FL
February 28th, 2025
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Engage in high-quality sessions and gain real, actionable strategies focused on the latest eCommerce trends
Connect in an intimate, curated setting designed for quality over quantity.
Join a community of peers who understand your challenges— meaning brands, not just service providers.
Build relationships that matter—expect genuine conversations, not just sales talk.
Miami in the winter... need we say more? 😏🌴
Matt Higgins is a renowned investor in consumer, sports, and entertainment industries, co-founding RSE Ventures with Stephen Ross. RSE has built a multi-billion-dollar portfolio, including iconic companies like Magnolia Bakery, Milk Bar, Resy, Magic Spoon, and MSCHF.
A key figure in rebuilding the World Trade Center site, Higgins also held senior leadership roles with the New York Jets and Miami Dolphins. An Executive Fellow at Harvard Business School and a Shark Tank Guest Shark, his book Burn the Boats became a Wall Street Journal bestseller in 2023.
David Grutman, founder of Groot Hospitality, is a globally renowned innovator and entrepreneur in the hospitality field. He is known for creating immersive experiential venues with distinct atmospheres, infusing high energy and transportive luxury across a one-of-a-kind portfolio of restaurants, hotels, lounges, and nightclubs.
In the Miami area, Groot Hospitality owns restaurants including Gekko, Casadonna, Komodo, Papi Steak and LIV Nightclub at Fontainebleau Miami Beach. Komodo Dallas was Groot’s first property outside of Florida. Editions of Komodo, Papi Steak, LIV Nightclub, and LIV Beach are also now located inside of the Fontainebleau Las Vegas.
Outside of Groot Hospitality, Grutman also pursues additional business and personal ventures, including his work as the creative director and co-owner of Prince, the athletics and lifestyle company. The Miami-based entrepreneur is also a proud investor in a handful of successful consumer brands, including SkinnyDipped, Vacation Inc, Goodles, OLIPOP, Gopuff and many more that he integrates into his ecosystem.
Sahara Lotti, is the visionary CEO and founder of Lashify, the company that revolutionized the lash market and beauty industry by pioneering DIY lash extensions using groundbreaking Underlash Technology™. A trailblazer in the beauty industry, she's renowned for her disruptive innovations. With an impressive and ever-expanding portfolio of over 600 global patents.
Her leadership has not only redefined beauty standards but also carved out an entirely new market segment, cementing Lashify's position as a global leader in the industry. Lotti is also the first woman to combat counterfeits and dupe culture by successfully suing Chinese manufacturers for infringing on her patents, setting a precedent in the fight against intellectual property violations.
Yve-Car Momperousse is the visionary CEO and co-founder of Kreyòl Essence, a pioneering beauty brand that brings Haiti’s rich agricultural heritage to the world with 100% natural, ethically sourced products. Her mission is not only to cater to those with curly, dry hair, and skin, but also to harness Haiti's biodiversity to create positive social and environmental change. Featuring star ingredients like Haitian Black Castor Oil and Moringa, Kreyòl Essence is renowned for its high-quality, plant-based beauty solutions that are both effective and sustainable.
Under Yve-Car’s leadership, Kreyòl Essence has gained international acclaim, launching in major U.S. retailers such as Whole Foods, ULTA Beauty, and JCPenney. The brand’s global reach extends to over 100 natural stores across Canada, and its products are available worldwide through international e-commerce platforms, making it accessible to consumers everywhere. This global presence underscores the brand’s growing influence in the beauty industry.
What makes Kreyòl Essence truly stand out is its deep social impact. By creating over 300 jobs for Haitian farmers and women, the brand ties its success directly to Haiti's economic development and environmental regeneration. Yve-Car’s educational background, with a Bachelor’s in Urban Studies from Rutgers University and a Master’s in International Development from Cornell University, specializing in Rural Agriculture, uniquely equips her to combine beauty with sustainability and social enterprise. Through Kreyòl Essence, Yve-Car is proving that beauty can be a transformative force for good, empowering communities and elevating Haitian culture on a global scale.
Ezra Firestone is a successful entrepreneur, educator, and ecommerce expert with over 15 years of experience. Starting in 2007 with a small online store, he grew his ventures into multiple businesses generating over $20 million in annual revenue
Ezra founded BOOM! by Cindy Joseph, a pro-age cosmetics brand, and Smart Marketer, a platform for ecommerce education. In 2016, he launched Zipify Apps to develop tools for Shopify merchants. Known for his focus on consistency, work-life balance, and mentorship, Ezra inspires others to build profitable, meaningful businesses while cultivating healthy relationships and fulfilling lives.
Leah Garcia is the Founder and CEO of NULASTIN®, a female-founded, award-winning brand transforming lives with proprietary Elastaplex® Technology.
Recognized by the EY Entrepreneurial Winning Women™ North America Class of 2024, Leah has also earned accolades like the Denver Business Journal’s Outstanding Women in Business Award and Colorado Companies to Watch Winner (2023). A former professional athlete, on-air TV talent, and author, Leah brings decades of expertise in fitness, media, and innovation to her entrepreneurial journey.
Kevin Lee is an entrepreneur, operator, and investor focused on opportunities at the intersection of profit and social good. He is the co-founder of immi and previously spent a decade in tech as a product manager and early-stage venture investor. He has angel invested in 60+ companies and funds.
He has been featured in Forbes, Fortune, Entrepreneur, TechCrunch, Fast Company, Inc., Business Insider, and The Today Show. His speaking engagements include CNN, Harvard Business School, UC Berkeley, and more.
Upon arriving at the conference, be sure to register at the desk by the Mandarin Oriental's ballroom entrance to receive your badge.
Power up and get set for an unforgettable conference experience, complete with a full breakfast offering a variety of delicious options crafted by the renowned 5-star Mandarin Oriental kitchen.
Welcome notes from our host, Natalie Friedman, a versatile actress, comedian, and voice actor from Minnesota whose unique comedic style and dynamic performances—ranging from stage shows to Netflix and social media—have quickly made her one of the most sought-after talents in entertainment.
Join Jake Karls as he shares how Mid-Day Squares transformed a product into a movement through bold storytelling and transparency. In this keynote, he will explore the brand’s journey of fostering emotional connections with its audience and reveal how authenticity, vulnerability, and community-building have fueled its explosive growth in the competitive CPG space.
This session will dive into the complex world of beauty entrepreneurship, intellectual property conflicts, and the fight against counterfeit products. Sahara Lotti, founder of Lashify, will share her journey of building a revolutionary beauty brand while taking on Chinese counterfeiters. Moderated by Roman Yoffe, Founder & CEO of Absolute Web, this conversation will provide unparalleled insights into innovation, brand protection, and what it takes to disrupt a $60B industry.
Join industry leaders Sherrell Dorsey, Willa Tellekson-Flash, Yve-Car Momperousse, and Mike Rossi for a dynamic conversation on building brands that stand the test of time. This panel will explore strategies for sustainable growth and long-term brand loyalty in the continuously evolving ecommerce landscape. Gain insights from experts who have successfully scaled and sustained their brands while navigating challenges and opportunities in today’s market.
Join Michael Haswell, Alejandra Tenorio, AJ Rahoof, and Nabil Malouli as they share insights on innovation, logistics, and customer engagement strategies that drive brand success. This panel will explore cutting-edge technologies, data-driven decision-making, and the future of bespoke shopping experiences.
Join Ezra Firestone, founder of Smart Marketer and BOOM! by Cindy Joseph as he reveals the exact paid ad strategies that have driven over $200M in ecommerce sales. In this session, he’ll break down proven frameworks for profitable social media advertising, sharing actionable insights on scaling, targeting, and maximizing ROI.
Join us for a fireside chat with David Grutman and Isabela Grutman as they explore the intersection of hospitality and ecommerce. From crafting world-renowned nightlife and dining experiences to investing in disruptive consumer brands, David will share his strategies for brand-building and industry leadership, while Isabela brings her expertise in ecommerce business innovation. Don’t miss this dynamic conversation on redefining consumer experiences.
Explore how AI-driven innovation is transforming ecommerce performance and operational efficiency with Michael Diesu, Rick Cadotte, Jonathan Packer, and Jeremy Horowitz. They will share actionable insights on leveraging AI to enhance decision-making and strategies to drive sustainable growth.
Discover how top brands are bridging the gap between ecommerce and retail to create seamless, customer-centric experiences. This panel, led by Lauren Gold, features insights and strategies from Jamie Armstrong, Troy Scott, and Sarah Tweed on optimizing customer touch-points, leveraging data, and driving growth across channels.
In today’s competitive landscape, customer experience is the key to building lasting brand loyalty and driving sustainable growth. In this fireside chat, Phillip Jackson (CEO, Future Commerce) and Leah Garcia (CEO & Founder, Nulastin) will explore strategies that fueled Nulastin’s rapid success, from knowing when to scale her team to implementing systems that ensure high-touch, high-quality customer interactions.
Matt Higgins will share his unlikely journey from a high school dropout in abject poverty to a serial entrepreneur and Shark on ABC’s Shark Tank. Higgins unpacks the burn-the-boats strategy he utilized to build a billion-dollar portfolio of some of America’s most beloved brands. He will also speak with Kevin Lee, co-founder of immi, about his experience scaling a mission-driven brand, navigating the intersection of profit and social good, and leveraging his background in tech, venture investing, and product management to build a high-growth business.
Our main show concludes with a special thank you from your host, Natalie Friedman. But don’t go just yet! Join us for the official EEE afterparty at 6:00 PM—exclusive to EEE attendees.
Our main show concludes with a special thank you from your host, Natalie Friedman. But don’t go just yet! Join us for the official EEE afterparty at 6:00 PM—exclusive to EEE attendees.
Immerse yourself in a full day of ecommerce insights, networking, and entertainment. This pass grants you access to everything you need to make the most of your day.
For attendees seeking a more elevated, exclusive experience. The VIP Pass provides enhanced comfort, premium perks, and elevated networking opportunities throughout the event.
Includes everything in the Standard Pass, plus:
Immerse yourself in a full day of ecommerce insights, networking, and entertainment. This pass grants you access to everything you need to make the most of your day.
For attendees seeking a more elevated, exclusive experience. The VIP Pass provides enhanced comfort, premium perks, and elevated networking opportunities throughout the event.
Includes everything in the Standard Pass, plus:
Senior decision-makers from companies that manufacture or sell products directly to consumers – whether through D2C and/or B2B channels.
To qualify, you must:
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