Lash Wars: Sahara Lotti’s Battle to Build an American Beauty Empire and Crush Chinese Counterfeits

This session offered an in-depth exploration of the challenges and triumphs of beauty entrepreneurship, focusing on the critical intersection of innovation, intellectual property protection, and the ongoing battle against counterfeit products. Sahara Lotti, the visionary founder of Lashify, shared her firsthand experiences in building a disruptive beauty brand while navigating the complexities of global counterfeiting, particularly from Chinese manufacturers. She detailed the strategies she employed to safeguard her brand, defend her intellectual property, and maintain product authenticity in a fiercely competitive $60 billion industry.

Moderated by Roman Yoffe, Founder & CEO of Absolute Web, this engaging conversation provided invaluable insights for eCommerce professionals, brand owners, and entrepreneurs looking to scale their businesses while mitigating legal risks and protecting their unique offerings. Attendees gained practical knowledge on leveraging innovation, securing trademarks and patents, and using technology to combat counterfeiters. Whether you’re launching a new brand or managing an established eCommerce business, this session delivered key takeaways on staying ahead in the fast-paced world of beauty and beyond.