Who, What, Where, When, and Why- Talking to Customers When It Matters

Join Megan Blissick of Retention.com and Yenney Curbelo from Underlining for a focused ecommerce discussion on effective customer communication strategies. Together, they will cover topics such as the importance of defining the right audience, crafting targeted messages, and choosing the best channels for interaction. This session will provide valuable insights on enhancing customer experience and retention through strategic communication, making it an essential learning opportunity for ecommerce businesses aiming to optimize customer engagement and drive business growth.

YENNEY CURBELO

Head of Retention Marketing Underlining

Speaker

YENNEY CURBELO

Head of Retention Marketing Underlining

Yenney is a seasoned direct-to-consumer marketer spearheading retention efforts for Underlining, a beauty and cosmetics innovator. With a proven track record in launching successful cross-platform campaigns, Yenney specializes in data-driven approaches to drive brand growth, DTC revenue, and optimize the customer journey for long-term retention and brand loyalty.
MEGAN BLISSICK

Head of Partnerships Retention.com

Speaker

MEGAN BLISSICK

Head of Partnerships Retention.com

Megan Blissick is an experienced startup, retail, marketing, and ecommerce team player. She is currently the Head of Partnerships at Retention.com, and is responsible for building and scaling a best-in-class partnerships program to service the thousands of system integrators, marketing agencies, and dev agencies.

See Other Videos Sessions

intro

Opening Remarks

We are thrilled to have Phillip Jackson, Co-Founder of Future Commerce, a startup disrupting retail trade media, open the EEE Conference with some inspiring and...

PHILLIP JACKSON

Co-Founder Future Commerce

Speaker

PHILLIP JACKSON

Co-Founder Future Commerce

Co-Founder of Future Commerce, a startup disrupting retail trade media. Future Commerce is a media company that is dedicated to the discovery and exchange of ideas that lead to future-altering outcomes for us and the world around us. They offer a vertically-oriented podcast that's specific to the world of retail, trusted by nearly 20K people on a monthly basis, with a unique voice and a diverse group of contributors, viewpoints and opinions.

Watch session

panel

Accelerating DTC Brand Growth by Leveraging Millions of US Prime Members

“Accelerating DTC Brand Growth by Leveraging Millions of US Prime Members” will be an insightful conversation led by Martina Prencipe from Buy With Prime alongside...

KEVIN KRUSE

Director of Ecommerce ZOA Energy

Speaker

KEVIN KRUSE

Director of Ecommerce ZOA Energy

Kevin is an eCommerce and digital marketing director with more than 10 years’ experience leading teams and developing omni-channel marketing strategies that help brands grow, convert, and retain.
MARTINA PRENCIPE

Senior Partner Manager Buy With Prime

Speaker

MARTINA PRENCIPE

Senior Partner Manager Buy With Prime

Martina is a Senior Partner Manager at Buy with Prime, and leverages over 6 years working with Amazon. She utilizes her expertise to foster strategic alliances and cultivate collaborative partnerships within the vibrant eCommerce ecosystem.

Watch session

panel

Creating a Connected Customer Experience Across All Channels

“Creating a Connected Customer Experience Across All Channels” will be an engaging ecommerce panel led by Ellen Zhang from Gorgias, featuring guest Dylan Whitman from...

DYLAN WHITMAN

CEO + Co-Founder Inveterate

Speaker

DYLAN WHITMAN

CEO + Co-Founder Inveterate

Dylan Whitman is the CEO and Co-Founder of Inveterate, a loyalty program software for merchants to empower their most committed customers with an elevated level of customer experience. Dylan is based in Charleston, SC, and is passionate about building love and profit on Shopify stores. He is also an active investor in leading eCommerce platforms including Grin, Gorgias, and Molomo.
ELLEN ZHANG

Strategic Partnership Manager Gorgias

Speaker

ELLEN ZHANG

Strategic Partnership Manager Gorgias

Ellen Zhang is the Strategic Partnership Manager at Gorgias, and is based out of Los Angeles. She enjoys traveling and sharing Gorgias’ unique CX features with brands and agencies. Gorgias provides an integrated helpdesk for e-commerce brands, making it easy to deliver personalized support and automation across multiple channels.