Winning at Paid Ads: How We Scaled $200M in Ecommerce Sales

In this must-attend session, eCommerce marketing expert Ezra Firestone, founder of Smart Marketer and BOOM! by Cindy Joseph, pulled back the curtain on the exact paid advertising strategies that have generated over $200 million in online sales. With digital ad costs rising and competition fiercer than ever, understanding how to run profitable campaigns is essential for brands looking to scale successfully.

Ezra broke down his proven frameworks for maximizing ROI through social media advertising, providing a deep dive into the strategies that fuel sustainable growth. Attendees learned how to optimize their ad spend, refine audience targeting, and create high-converting ad creatives that engage and convert. He also shared data-driven insights on scaling campaigns effectively, adapting to platform algorithm changes, and leveraging retargeting to increase customer lifetime value.

Beyond just tactics, this session explored the psychology behind successful ad campaigns—how to craft messaging that resonates, build trust with potential buyers, and develop a content strategy that keeps customers coming back. Whether you’re a DTC brand owner, an eCommerce marketer, or a business looking to improve your paid acquisition strategy, this conversation provided actionable takeaways to help you drive more sales, increase profitability, and future-proof your advertising efforts in a constantly evolving digital landscape.