Driving Customer Loyalty Through Subscriptions

“Driving Customer Loyalty Through Subscriptions”, led by Kevin Kline from Recharge, will feature guest speakers Steve O’Dell from Tenzo Tea and Amanda Kwasniewicz from LoveWellness. This panel will dive into the increasingly popular subscription-based business model and its impact on customer loyalty in ecommerce. Kevin, Steve, and Amanda will share insights on how to effectively implement subscription services to enhance customer retention and create a steady revenue stream. They will also cover strategies for personalizing the subscription experience, leveraging data for targeted marketing, and the benefits of building a loyal subscriber base.

STEVE O’DELL

CEO + Co-Founder Tenzo Tea

Speaker

STEVE O’DELL

CEO + Co-Founder Tenzo Tea

Steve O'Dell is the Co-Founder and CEO of Tenzo, a matcha tea company that has revolutionized the way Americans look at caffeine. He founded Tenzo in 2016 with the mission of empowering people to reach their full potential, through clean caffeine matcha drinks that are full of antioxidants and anti-inflammatories.
AMANDA KWASNIEWICZ

VP of Customer Experience LoveWellness

Speaker

AMANDA KWASNIEWICZ

VP of Customer Experience LoveWellness

Amanda Kwasniewicz has worked in the customer experience space for the last 10 years at some of the internet's favorite brands like Hulu, Casper, and Thinx. She joined Love Wellness as the first employee 5 years ago and has since helped the brand through launches into Target, Ulta, Amazon and most recently Walmart.
KEVIN KLINE

Director of Agency Partnerships Recharge

Speaker

KEVIN KLINE

Director of Agency Partnerships Recharge

Kevin Kline is an experienced channel sales and market research professional currently managing Recharge’s global partnerships. He has spent over a decade in e-commerce helping clients, customers and manufacturers succeed.

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intro

Opening Remarks

We are thrilled to have Phillip Jackson, Co-Founder of Future Commerce, a startup disrupting retail trade media, open the EEE Conference with some inspiring and...

PHILLIP JACKSON

Co-Founder Future Commerce

Speaker

PHILLIP JACKSON

Co-Founder Future Commerce

Co-Founder of Future Commerce, a startup disrupting retail trade media. Future Commerce is a media company that is dedicated to the discovery and exchange of ideas that lead to future-altering outcomes for us and the world around us. They offer a vertically-oriented podcast that's specific to the world of retail, trusted by nearly 20K people on a monthly basis, with a unique voice and a diverse group of contributors, viewpoints and opinions.

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panel

Who, What, Where, When, and Why- Talking to Customers When It Matters

Join Megan Blissick of Retention.com and Yenney Curbelo from Underlining for a focused ecommerce discussion on effective customer communication strategies. Together, they will cover topics...

YENNEY CURBELO

Head of Retention Marketing Underlining

Speaker

YENNEY CURBELO

Head of Retention Marketing Underlining

Yenney is a seasoned direct-to-consumer marketer spearheading retention efforts for Underlining, a beauty and cosmetics innovator. With a proven track record in launching successful cross-platform campaigns, Yenney specializes in data-driven approaches to drive brand growth, DTC revenue, and optimize the customer journey for long-term retention and brand loyalty.
MEGAN BLISSICK

Head of Partnerships Retention.com

Speaker

MEGAN BLISSICK

Head of Partnerships Retention.com

Megan Blissick is an experienced startup, retail, marketing, and ecommerce team player. She is currently the Head of Partnerships at Retention.com, and is responsible for building and scaling a best-in-class partnerships program to service the thousands of system integrators, marketing agencies, and dev agencies.

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panel

Accelerating DTC Brand Growth by Leveraging Millions of US Prime Members

“Accelerating DTC Brand Growth by Leveraging Millions of US Prime Members” will be an insightful conversation led by Martina Prencipe from Buy With Prime alongside...

KEVIN KRUSE

Director of Ecommerce ZOA Energy

Speaker

KEVIN KRUSE

Director of Ecommerce ZOA Energy

Kevin is an eCommerce and digital marketing director with more than 10 years’ experience leading teams and developing omni-channel marketing strategies that help brands grow, convert, and retain.
MARTINA PRENCIPE

Senior Partner Manager Buy With Prime

Speaker

MARTINA PRENCIPE

Senior Partner Manager Buy With Prime

Martina is a Senior Partner Manager at Buy with Prime, and leverages over 6 years working with Amazon. She utilizes her expertise to foster strategic alliances and cultivate collaborative partnerships within the vibrant eCommerce ecosystem.

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Driving Customer Loyalty Through Subscriptions

STEVE O’DELL

AMANDA KWASNIEWICZ

KEVIN KLINE

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Opening Remarks

PHILLIP JACKSON

Who, What, Where, When, and Why- Talking to Customers When It Matters

YENNEY CURBELO

MEGAN BLISSICK

Accelerating DTC Brand Growth by Leveraging Millions of US Prime Members

KEVIN KRUSE

MARTINA PRENCIPE

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