EEE 2024 Agenda

We are thrilled to have Phillip Jackson, Co-Founder of Future Commerce, a startup disrupting retail trade media, open the EEE Conference with some inspiring and thought-provoking opening remarks. He will be setting the tone for the day and giving us a glimpse of what we can expect to learn and experience throughout the event.

Welcome notes: 15 minutes

Join Megan Blissick of Retention.com and Yenney Curbelo from Underlining for a focused ecommerce discussion on effective customer communication strategies. Together, they will cover topics such as the importance of defining the right audience, crafting targeted messages, and choosing the best channels for interaction. This session will provide valuable insights on enhancing customer experience and retention through strategic communication, making it an essential learning opportunity for ecommerce businesses aiming to optimize customer engagement and drive business growth.

“Accelerating DTC Brand Growth by Leveraging Millions of US Prime Members" will be an insightful conversation led by Martina Prencipe from Buy With Prime alongside Kevin Kruse from ZOA Energy. This session will dive into the topic of all topics, a DTC brand’s relationship and strategy around growing with Amazon. The two will explore why Amazon is such an important part of an omni-channel strategy and what new ways Amazon is thinking about connecting with merchants. The panel will also include innovative techniques for seamlessly integrating these strategies into an ecommerce platform, allowing attendees to gain valuable insights into optimizing their online shopping experience.

Get ready for an enlightening panel moderated by Jonathan Cairo of Elevar, featuring speakers Tero Isokauppila from Four Sigmatic and Rene Delgado from The Indoor Golf Shop. With diverse backgrounds and business experiences, these leaders will delve into their journeys from intuition-driven decision-making to becoming data-driven enterprises. The panel will also share valuable perspectives on the practical applications of data in driving conversions, increasing customer loyalty, and staying ahead in a rapidly evolving eCommerce landscape.

Panel: 30 minutes

"Creating a Connected Customer Experience Across All Channels" will be an engaging ecommerce panel led by Ellen Zhang from Gorgias, featuring guest Dylan Whitman from Inveterate. This panel will explore the relationship between customer service and loyalty programs as well as the importance of a seamless customer experience across various platforms. Ellen and Dylan will share strategies for leveraging technology and customer data to create a unified brand experience, addressing challenges, and capitalizing on opportunities in today's multichannel ecommerce environment.

Panel: 30 minutes

This session, led by Matt Kanfer from Rebuy, zeroes in on the transformative power of personalized commerce strategies in driving sustainable growth for ecommerce businesses. Matt will explore the latest trends and technologies shaping personalized online shopping experiences, highlighting how they can significantly enhance customer engagement and retention. The panel will also delve into the best practices for implementing these strategies effectively, ensuring they align with long-term business goals.

Panel: 30 minutes

In this panel, Michael Janiak and Isaac Newton from Pattern will discuss the importance of design and creativity in revolutionizing enterprise eCommerce, using Framebridge as a key example. The conversation will focus on the traditional challenges seen in enterprise ecommerce and solution-based strategies to combat them. Michael and Isaac will share their experience working with Framebridge, including the challenges faced, the design-centric strategies employed, and the significant improvements in customer engagement, sales, and brand perception that resulted.

Presentation: 30 minutes

Embrace the dynamic world of commerce! Join Matt Nelson, Director of Audience Marketing and Insights at Shopify, as he unveils the cutting-edge trends shaping 2024. Dive into the trends in commerce and discover the keys to staying ahead in an ever-evolving landscape. Don't miss out – adapt, thrive, and secure your seat for this enlightening journey!

Presentation: 30 minutes

"Navigating The Future of Omnichannel Commerce" will be led by Sharon Gee from Feedonomics, featuring industry experts including Trey Littell from Amazon and Jan Gandhi from Meta. Panelists will share their unique perspectives on the evolving landscape of omnichannel commerce, including integrating multiple sales channels, leveraging advanced technologies, and understanding changing consumer behaviors. They'll discuss strategies for creating a seamless shopping experience across online and offline platforms, and how to effectively use data analytics for personalized customer engagements.

Panel: 30 minutes

Ezra will walk you through how to navigate running your brand during a recession and cover:

- How we got to here
- Post covid supply chain, consumer spending and marketing trends
- Predictions on where Ecommerce is headed
- The Ecommerce metrics your marketing team needs to track and why
- The one simple campaign that your brand needs to run evergreen and why
- Generating awareness and conversions using a content first approach
- Feeding facebook, google and YouTube data on your consumers
- Why email is still the king and queen of Ecommerce sales and how to use it properly
- Why you need at least 1 person on your team to be skilled in DTC marketing
- Where to go from here and more!

Keynote: 60 minutes

“Driving Customer Loyalty Through Subscriptions”, led by Kevin Kline from Recharge, will feature guest speakers Steve O'Dell from Tenzo Tea and Amanda Kwasniewicz from LoveWellness. This panel will dive into the increasingly popular subscription-based business model and its impact on customer loyalty in ecommerce. Kevin, Steve, and Amanda will share insights on how to effectively implement subscription services to enhance customer retention and create a steady revenue stream. They will also cover strategies for personalizing the subscription experience, leveraging data for targeted marketing, and the benefits of building a loyal subscriber base.

Panel: 30 minutes

Join us for a compelling ecommerce panel led by Georgiy Slobodenyuk, Director of Technology at Absolute Web, with key insights from Jim Hamel, CEO, and Andrea Crass, CMO, of Swanson. Georgiy, Jim, and Andrea will discuss the strategic decisions and technological innovations implemented by Swanson to thrive in changing market dynamics. They will explore topics such as adapting to consumer behavior shifts, leveraging digital transformation for business efficiency, and strategies for sustaining growth in the new normal.

Panel: 30 minutes

The main event may be over, but the networking opportunities continue! Join us for small bites and drinks, and celebrate the end of a successful conference while mingling with sponsors and other attendees. Don’t miss out on this chance to make lasting connections and finish the conference on a high note.