In today’s omnichannel landscape, top brands are redefining the relationship between ecommerce and brick-and-mortar retail to deliver frictionless, customer-centric experiences. This panel, led by Lauren Gold, featured expert insights from Jamie Armstrong, Troy Scott, and Sarah Tweed on how businesses can optimize customer touchpoints, leverage data-driven strategies, and drive sustainable growth across multiple channels.
The discussion explored key tactics for integrating online and offline experiences, from unified inventory management and cross-channel marketing to personalized engagement and seamless fulfillment. Attendees walked away with actionable strategies to break down silos, enhance customer loyalty, and create a cohesive brand experience that meets the evolving demands of today’s shoppers.