Creating Cohesive Customer Journeys Across Ecommerce and Retail

In today’s omnichannel landscape, top brands are redefining the relationship between ecommerce and brick-and-mortar retail to deliver frictionless, customer-centric experiences. This panel, led by Lauren Gold, featured expert insights from Jamie Armstrong, Troy Scott, and Sarah Tweed on how businesses can optimize customer touchpoints, leverage data-driven strategies, and drive sustainable growth across multiple channels.

The discussion explored key tactics for integrating online and offline experiences, from unified inventory management and cross-channel marketing to personalized engagement and seamless fulfillment. Attendees walked away with actionable strategies to break down silos, enhance customer loyalty, and create a cohesive brand experience that meets the evolving demands of today’s shoppers.

  • Lauren Gold

    Lauren Gold

    Chief Customer Officer Kustomer

  • Jamie Armstrong

    Jamie Armstrong

    Director of Revenue, Retail Shopify

  • Troy Scott

    Troy Scott

    Sr. Director, Customer Experience Skims

  • Sarah Tweed

    Sarah Tweed

    Director of Growth Marketing Suja Organic

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    Mike Rossi

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