Profit First: How To Thrive During A Recession

Ezra will walk you through how to navigate running your brand during a recession and cover:

– How we got to here
– Post covid supply chain, consumer spending and marketing trends
– Predictions on where Ecommerce is headed
– The Ecommerce metrics your marketing team needs to track and why
– The one simple campaign that your brand needs to run evergreen and why
– Generating awareness and conversions using a content first approach
– Feeding facebook, google and YouTube data on your consumers
– Why email is still the king and queen of Ecommerce sales and how to use it properly
– Why you need at least 1 person on your team to be skilled in DTC marketing
– Where to go from here and more!

EZRA FIRESTONE

Founder BOOM! by Cindy Joseph

Speaker

EZRA FIRESTONE

Founder BOOM! by Cindy Joseph

Ezra Firestone is a renowned entrepreneur and speaker, known for his innovative strategies in the eCommerce space. As the Founder of Smart Marketer, Co-Founder and CEO of BOOM by Cindy Joseph and Zipify Apps, and the Chief Strategy Officer of oVertone Color, Ezra is a respected thought leader, inspiring countless entrepreneurs with his insights and expertise.

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intro

Opening Remarks

We are thrilled to have Phillip Jackson, Co-Founder of Future Commerce, a startup disrupting retail trade media, open the EEE Conference with some inspiring and...

PHILLIP JACKSON

Co-Founder Future Commerce

Speaker

PHILLIP JACKSON

Co-Founder Future Commerce

Co-Founder of Future Commerce, a startup disrupting retail trade media. Future Commerce is a media company that is dedicated to the discovery and exchange of ideas that lead to future-altering outcomes for us and the world around us. They offer a vertically-oriented podcast that's specific to the world of retail, trusted by nearly 20K people on a monthly basis, with a unique voice and a diverse group of contributors, viewpoints and opinions.

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panel

Who, What, Where, When, and Why- Talking to Customers When It Matters

Join Megan Blissick of Retention.com and Yenney Curbelo from Underlining for a focused ecommerce discussion on effective customer communication strategies. Together, they will cover topics...

YENNEY CURBELO

Head of Retention Marketing Underlining

Speaker

YENNEY CURBELO

Head of Retention Marketing Underlining

Yenney is a seasoned direct-to-consumer marketer spearheading retention efforts for Underlining, a beauty and cosmetics innovator. With a proven track record in launching successful cross-platform campaigns, Yenney specializes in data-driven approaches to drive brand growth, DTC revenue, and optimize the customer journey for long-term retention and brand loyalty.
MEGAN BLISSICK

Head of Partnerships Retention.com

Speaker

MEGAN BLISSICK

Head of Partnerships Retention.com

Megan Blissick is an experienced startup, retail, marketing, and ecommerce team player. She is currently the Head of Partnerships at Retention.com, and is responsible for building and scaling a best-in-class partnerships program to service the thousands of system integrators, marketing agencies, and dev agencies.

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panel

Accelerating DTC Brand Growth by Leveraging Millions of US Prime Members

“Accelerating DTC Brand Growth by Leveraging Millions of US Prime Members” will be an insightful conversation led by Martina Prencipe from Buy With Prime alongside...

KEVIN KRUSE

Director of Ecommerce ZOA Energy

Speaker

KEVIN KRUSE

Director of Ecommerce ZOA Energy

Kevin is an eCommerce and digital marketing director with more than 10 years’ experience leading teams and developing omni-channel marketing strategies that help brands grow, convert, and retain.
MARTINA PRENCIPE

Senior Partner Manager Buy With Prime

Speaker

MARTINA PRENCIPE

Senior Partner Manager Buy With Prime

Martina is a Senior Partner Manager at Buy with Prime, and leverages over 6 years working with Amazon. She utilizes her expertise to foster strategic alliances and cultivate collaborative partnerships within the vibrant eCommerce ecosystem.