Swanson’s Strategic Pivot to Profitable Growth Post-Pandemic

Join us for a compelling ecommerce panel led by Georgiy Slobodenyuk, Director of Technology at Absolute Web, with key insights from Jim Hamel, CEO, and Andrea Crass, CMO, of Swanson. Georgiy, Jim, and Andrea will discuss the strategic decisions and technological innovations implemented by Swanson to thrive in changing market dynamics. They will explore topics such as adapting to consumer behavior shifts, leveraging digital transformation for business efficiency, and strategies for sustaining growth in the new normal.

JIM HAMEL

CEO Swanson

Speaker

JIM HAMEL

CEO Swanson

Jim Hamel has built a career on global experiences in finance surrounding manufacturing, distribution, marketing and sales of branded, consumer products and services. He is the CEO of Swanson Health, with the mission of sharing wellness and nutrition directly with others. He is passionate about the products he works with and the partners and colleagues with whom he collaborates.
ANDREA CRASS

CMO Swanson

Speaker

ANDREA CRASS

CMO Swanson

Andrea Crass is an accomplished omni-channel marketing executive. She has a proven track record for delivering revenue-driving marketing strategy; all facets of creative and advertising execution, as well as media buying. She is currently the Chief Marketing Officer at Swanson Health, and is based out of Fargo, North Dakota.
GEORGIY SLOBODENYUK

Director of Technology Absolute Web

Speaker

GEORGIY SLOBODENYUK

Director of Technology Absolute Web

Georgiy Slobodenyk is a tech-savvy problem-solver with a passion for efficiency and a love for diving deep into any topic. He enjoys working on challenging problems and creating tools to help streamline processes. In his free time, you can find him hitting the pavement for a run, drumming in VR or exploring the latest advancements in technology.

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intro

Opening Remarks

We are thrilled to have Phillip Jackson, Co-Founder of Future Commerce, a startup disrupting retail trade media, open the EEE Conference with some inspiring and...

PHILLIP JACKSON

Co-Founder Future Commerce

Speaker

PHILLIP JACKSON

Co-Founder Future Commerce

Co-Founder of Future Commerce, a startup disrupting retail trade media. Future Commerce is a media company that is dedicated to the discovery and exchange of ideas that lead to future-altering outcomes for us and the world around us. They offer a vertically-oriented podcast that's specific to the world of retail, trusted by nearly 20K people on a monthly basis, with a unique voice and a diverse group of contributors, viewpoints and opinions.

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panel

Who, What, Where, When, and Why- Talking to Customers When It Matters

Join Megan Blissick of Retention.com and Yenney Curbelo from Underlining for a focused ecommerce discussion on effective customer communication strategies. Together, they will cover topics...

YENNEY CURBELO

Head of Retention Marketing Underlining

Speaker

YENNEY CURBELO

Head of Retention Marketing Underlining

Yenney is a seasoned direct-to-consumer marketer spearheading retention efforts for Underlining, a beauty and cosmetics innovator. With a proven track record in launching successful cross-platform campaigns, Yenney specializes in data-driven approaches to drive brand growth, DTC revenue, and optimize the customer journey for long-term retention and brand loyalty.
MEGAN BLISSICK

Head of Partnerships Retention.com

Speaker

MEGAN BLISSICK

Head of Partnerships Retention.com

Megan Blissick is an experienced startup, retail, marketing, and ecommerce team player. She is currently the Head of Partnerships at Retention.com, and is responsible for building and scaling a best-in-class partnerships program to service the thousands of system integrators, marketing agencies, and dev agencies.

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panel

Accelerating DTC Brand Growth by Leveraging Millions of US Prime Members

“Accelerating DTC Brand Growth by Leveraging Millions of US Prime Members” will be an insightful conversation led by Martina Prencipe from Buy With Prime alongside...

KEVIN KRUSE

Director of Ecommerce ZOA Energy

Speaker

KEVIN KRUSE

Director of Ecommerce ZOA Energy

Kevin is an eCommerce and digital marketing director with more than 10 years’ experience leading teams and developing omni-channel marketing strategies that help brands grow, convert, and retain.
MARTINA PRENCIPE

Senior Partner Manager Buy With Prime

Speaker

MARTINA PRENCIPE

Senior Partner Manager Buy With Prime

Martina is a Senior Partner Manager at Buy with Prime, and leverages over 6 years working with Amazon. She utilizes her expertise to foster strategic alliances and cultivate collaborative partnerships within the vibrant eCommerce ecosystem.