Unified Commerce Unlocked: The Modern Retailer’s Playbook

Ellen Zhang is the Director of Partnerships at Absolute Web, where she leads the agency’s partner ecosystem strategy across ecommerce technology, platforms, and brands. She drives high-impact alliances, co-marketing initiatives, and revenue-generating programs that strengthen Absolute Web’s market presence. With a background in scaling partner operations at top ecommerce companies, Ellen builds long-term relationships that accelerate growth for clients and technology partners alike.

With 10+ years in e-commerce, Hattie leads internal operations and logistics at Wellbel, overseeing tech, fulfillment, and inventory planning across B2B and B2C channels. Hattie is deeply involved in retention strategy and co-founded HAM, the first analytics platform built specifically for subscription brands.

Gina Perrelli is the Founder and CEO of Stay AI, a platform built to help DTC brands transform subscription into the driver of sustainable growth. Before launching Stay, she co-founded Lunar Solar Group and led its retention marketing team. Those experiences ultimately inspired her to create Stay AI and redefine subscription as the powerful retention tool it was always meant to be.

Kellie Bailey specializes in CRO, digital transformation, and building high-performing online experiences. Her work focuses on advancing ecommerce strategy, strengthening customer engagement, and unlocking growth through practical, innovative solutions. With more than 12 years in ecommerce, she has supported organizations across multiple industries in reshaping their digital ecosystems. Her approach is grounded in data, operational clarity, and measurable outcomes that deepen customer loyalty and accelerate commercial performance.

Russell Breuer is the Founder and CEO of Spot & Tango, a pet health and wellness company on a mission to give you more happy days with your dog. Inspired by his late mini goldendoodle, Jack, he embarked on a mission to bring fresh, human-grade food, snacks and supplements to dogs across America. In 2017, disheartened by store shelves stacked with extruded pellets, mystery meats and lengthy ingredient labels, Russell started Spot & Tango to make nutritious ready-to-serve Fresh food. A few years later, the company launched Fresh Dry™ UnKibble, a game-changing approach to canine nutrition that provides dogs with the best fresh food, without the fridge. Today, Spot & Tango has served over 130 million meals nationwide, making prioritizing dog health convenient and accessible for pet parents across the country.

Caitlin Hassinger is the Field and Customer Marketing Director at Vibe.co, where she leads event and customer marketing to drive measurable growth for eCommerce and DTC brands through connected TV. With 10+ years across tech, media, and cultural industries, she bridges brand and performance, turning complex strategies into practical growth playbooks.

Growth focused sales leader with over 12 years of expierence in go to market motions. I've predominantly worked within the supply chain space. I oversee our client acquisition team at ShipBob; we partner with brands from pre-revenue to mid stage and provide access to scale + world-class ecommerce logistics. Shipbob is a tech-driven 3PL specializing in global fulfillment.

Nargiza Dakmak is the Director of eCommerce at Bonafide Health, where she oversees direct-to-consumer and marketplace channels. With over a decade of experience across Fashion, Beauty, and Women’s Health, she brings a broad and practical understanding of digital commerce. At Bonafide, Nargiza has helped drive double-digit growth by improving subscription performance, enhancing site experience, and partnering cross-functionally to implement data-driven strategies and modern technologies. She is passionate about building meaningful customer connections, elevating women’s health, and supporting women in leadership.

Suzan Riazi is the Director of Ecommerce at Goodwill South Florida, where she leads digital transformation and multichannel growth across Shopify, eBay, Amazon, and other marketplace ecosystems. She brings 12+ years of experience spanning luxury retail (Christian Dior), high-growth DTC brands (P448, Thursday Boots), and multi-brand e-commerce at scale (Rue Gilt Groupe). Suzan’s expertise blends customer lifecycle strategy, operational excellence, and AI-driven automation to build profitable, customer-centric commerce systems.

Freya Seeger is a senior ecommerce leader and Senior Director of Ecommerce at Windsor Fashions, with 15 years of experience scaling fashion and beauty brands through a consumer-first, data-driven approach. She has led international teams across Europe and North America, driving triple-digit online growth, and is currently pursuing a PhD focused on generative AI and engagement.

Jeff is the CEO and Co-Founder of DIBS Beauty, recognized by the Inc. 5000 as one of America's fastest growing CPG companies after its DTC launch in 2021 and now featured in Ulta Beauty stores nationwide. Jeff is an experienced brand builder, mergers & acquisitions lawyer, certified personal trainer and one of the top Miss Universe coaches in the world.

Leah Garcia is the Founder and CEO of NULASTIN, a science-backed beauty brand redefining elastin replenishment across hair and skincare. Since launching the company in 2016, Leah has led NULASTIN’s growth from concept to category leader, with a hands-on role in ecommerce strategy, customer experience, retention and long-term brand building. A former professional athlete, award-winning media personality and EY Entrepreneurial Winning Women™ alumna, Leah brings a founder’s lens shaped by discipline, consistency and building for the long term.

Steve Schwartz is a best-selling author, Master Tea Blender, and the Founder of Art of Tea, an award-winning tea purveyor based in Los Angeles. After studying at the Ayurvedic Institute in New Mexico, Steve became captivated by the field of preventative medicine and the impact plants can have on the body and mind. Since then, he has traveled extensively, cultivating relationships with farmers worldwide and sourcing the finest teas and botanicals. By blending teas, herbs, and botanicals to create unique wellness and flavor profiles, Steve and his team have built an explosive brand that’s garnered national acclaim.

Phillip Jackson is co-founder and CEO of Future Commerce, a culture magazine for the commerce industry. For twenty years, Phillip led the industry by building unique online customer experiences for some of the world’s most recognizable brands. Future Commerce leads the industry with compelling analysis, incisive commentary, cultural insights, and immersive media.