How Omnichannel Optimization and Expansion Can Help Grow Your Business Featuring Snapchat, Walmart, Amazon, and Feedonomics

This panel will showcase how companies like Snapchat, Walmart, and Amazon, have leveraged omnichannel optimization and expansion to drive growth and improve their bottom line.

We’ll explore the key strategies these companies have used to create seamless customer experiences across multiple channels and how they’ve successfully expanded their reach to new markets. You’ll leave this panel with a clear understanding of the benefits of omnichannel optimization and how you can apply these insights to grow your own business.

Matthew Adam Smith

Director, Marketplace Strategy & BD at Walmart

Speaker

Matthew Adam Smith

Director, Marketplace Strategy & BD at Walmart

Matthew Adam Smith joined Walmart in 2019 to launch and scale the company’s in-house retail media network—Walmart Connect. Since 2021 he has led Marketplace Strategy & Business Development, and Marketplace Community engagement, for Walmart eCommerce. Prior to Walmart, Matthew was a veteran sales and marketing leader of “disruptor” media brands including Men’s Health, WIRED, Fast Company and Dr. Oz.
Ed Jimenez

Head of Product Marketing at Amazon Buy with Prime

Speaker

Ed Jimenez

Head of Product Marketing at Amazon Buy with Prime

Ed Jimenez leads Product Marketing for Buy with Prime, where he is focused on helping retailers partner with Amazon to build their ecommerce brands. Prior to joining Amazon, Ed served as Head of Retail Marketing for AWS, led Cisco’s Retail go-to-market teams, and was a Retail/CPG technology analyst with Gartner.
Jordan Jacobson

Head of Sales, Growth & Mid-Market at Snap Inc.

Speaker

Jordan Jacobson

Head of Sales, Growth & Mid-Market at Snap Inc.

After 10+ years at agencies, most recently at Dentsu where he led Social Media for the US, Jordan joined Snap Inc. in 2020 to oversee account management and analytics for the Commerce and Apps verticals. Based out of Los Angeles, he is now the Head of Growth and Mid-Market for the Americas where he and his team are focused on activating and scaling the next generation of success stories on the Snap’s advertising platform.
Jenna Galardi

Director of Omnichannel Growth at Feedonomics

Speaker

Jenna Galardi

Director of Omnichannel Growth at Feedonomics

Jenna Galardi has over a decade of experience helping businesses grow online. Whether the business is a startup or a Fortune 100 company, they rely on Jenna’s expertise as a growth accelerator. In her current role as Director of Omnichannel Growth, she focuses on helping merchants strengthen their online presence and adopt social commerce, marketplaces, and product feed optimization solutions to scale their growth.

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