Effective Strategies for Niche Brands in Ecommerce

Coco Liszewski is the Senior eCommerce & Marketing Manager at The Elder Statesman, which Vogue calls “one of fashion’s vibiest brands.” Her background is expansive across the digital landscape with both digitally native and legacy fashion brands. From social media strategy to building out eCommerce tech stacks, to fashion styling and merchandising, her superpower is combining her technical chops and creative instincts.

Lauren began her career as a Buyer at Gilt.com, where she developed a unique skillset to help drive ecommerce business strategies. At Jenny Yoo, she has helped launch a new website experience, spearheaded launching new product collections, and is working with AW on a custom ERP integration project. As part of the leadership team at Jenny Yoo, she has helped grow the e-commerce business and seen exponential sales growth since joining the company.

Emma Krouglova is a Senior Partnerships Manager, Agencies at Shopify. Managing some of the top partners of the Shopify Plus partner program. With over 10+ years of experience in eCommerce, Emma leads organisations to scale, helps to develop their teams, and creates growth strategies for businesses who want to grow in a thoughtful, customer centric way.